UI Designer & Creative Direction — Lima, Perú

Cinthia Herrera

I design digital systems,
build brands with intent,
and tell stories
through visual craft.

4 years shaping interfaces and identities across startups and nonprofits. Industrial design background. Figma + illustration + strategy.

See my work LinkedIn

I started as an industrial designer — trained to think in systems, materials, and human behavior. That became a superpower when I moved into UI and brand: I build things that are coherent end to end, not just pretty on screen.

Outside the studio I practice archery, read fantasy and crime fiction, and sketch with watercolors when work allows. I believe design without curiosity is just decoration.

Selected work

01 HR Tech · Product Design

AbrilHR

A full HR ecosystem built for the future of recruitment in Latin America. AbrilATS centralizes applicant tracking; AbrilJobs connects candidates to opportunities; AbrilOnboarding turns day-one into a great experience. I designed the interfaces, the visual system, and the brand from zero.

UI Design Design System Brand Identity Figma ATS · Jobs · Onboarding
View project ↗
02 Health Tech · Mobile UX

MediCan

A mobile app that puts pet health monitoring in the hands of dog owners — with direct, real-time communication with their vet. Vaccination records, medication reminders, symptom tracking, and a friendly interface that makes caring for your dog feel effortless.

UX/UI Mobile App Figma Design Thinking Health
View project ↗
03 Visual Design · Communication

Visual & Email Design

A collection of screen-based design work — corporate email templates, digital illustrations, and branded assets. Each piece built to communicate clearly, look consistent, and carry a distinct visual personality across every touchpoint.

Illustration Email Design Brand Assets Illustrator Photoshop
View collection ↗

Skills & tools

Design

UI Design
Creative Direction
Visual Identity
Rebranding
Design Thinking
Packaging

Tools

Figma
Adobe Illustrator
Adobe Photoshop
Procreate
Rhinoceros · Fusion 360
Canva · Affinity

Illustration

Digital Illustration
Traditional Illustration
Large Format
Watercolor

Languages & AI

Spanish — Native
English — Professional
French — Advanced
Adobe Firefly · Gemini
ChatGPT · Claude

Let's work
together.

Open to freelance projects, full-time roles, and creative collaborations. I respond fast.